Measure customer loyalty with Net Promoter Score

Track how likely customers are to recommend you. Identify your biggest advocates and understand what drives loyalty.

What is Net Promoter Score?

NPS is a simple question: "How likely are you to recommend us to a friend or colleague?"

Customers answer on a 0-10 scale, and their responses classify them into three groups:

9-10

Promoters

Loyal enthusiasts who will keep buying and refer others, fueling growth.

7-8

Passives

Satisfied but unenthusiastic customers vulnerable to competitive offerings.

0-6

Detractors

Unhappy customers who can damage your brand through negative word-of-mouth.

NPS Formula

NPS = % Promoters - % Detractors

Scores range from -100 (everybody is a detractor) to +100 (everybody is a promoter).

Why track NPS?

Predict growth

Companies with higher NPS scores grow faster. It's a leading indicator of business health.

Identify advocates

Know exactly who your promoters are and what makes them love you. Turn them into case studies and referrals.

Track over time

Run regular NPS surveys to see if your improvements are working. Measure the impact of product changes.

How HappyPanda makes NPS easy

1

Schedule your NPS campaigns

Set start and end dates for quarterly or monthly NPS surveys. The widget automatically shows your NPS question during the campaign period.

2

Automatic NPS calculation

We automatically categorize responses into Promoters, Passives, and Detractors. Your NPS score updates in real-time as responses come in.

3

Follow-up questions that matter

Ask "What's the main reason for your score?" to understand the why behind the number. This feedback goes straight to Linear or Slack.

4

Act on detractor feedback immediately

Get Slack notifications when detractors respond. Create Linear issues to fix the problems before they churn.

Start tracking NPS today

Set up your first NPS survey in minutes. See how customers really feel about your product.