Part of the toolkit

Emails that run themselves.

Welcome sequences, trial reminders, win-back campaigns. Set them up once, let them run forever. No more manual follow-ups.

The emails every SaaS needs

Pre-built sequences for the moments that matter. Customize or use as-is.

Welcome Sequence

Onboard new users with a series of helpful emails. Introduce features, share tips, drive activation.

Day 0, 1, 3, 7

Trial Reminders

Nudge trial users before their trial ends. Highlight value, show what they'll lose, offer help.

3 days, 1 day before expiry

Win-Back Campaign

Re-engage churned users. Remind them what they're missing, share updates, offer a path back.

1 week, 1 month after churn

Feature Announcements

Tell users about new features. Segment by plan or behavior. Drive adoption.

On release

Why not just use Loops or Resend?

It's all connected

Your emails know about your surveys, onboarding, and changelog. Send a win-back email when NPS drops. Celebrate when users complete onboarding. Everything works together.

One less tool to pay for

Loops is $49/mo. Resend charges per email. HappyPanda includes email sequences in the $29/mo toolkit. Same emails, less cost, more features.

Built for indie founders

No complex workflows or enterprise features you'll never use. Just the sequences that matter: welcome, trial, win-back. Simple, effective, done.

Set up emails in 10 minutes

1

Choose a sequence

Pick from welcome, trial reminder, or win-back. Or create your own custom sequence for any trigger.

2

Customize the content

Edit subject lines, body copy, and timing. Use variables like {{name}} and {{product}} for personalization.

3

Connect your sending domain

Add DNS records to send from your domain. Emails come from you@yourproduct.com, not a generic address.

4

Activate and forget

Turn on the sequence. It runs automatically whenever the trigger fires. Check back anytime to see open rates and clicks.

Even smarter with automations

Trigger emails from anything

Low NPS score? Send a personal check-in. User completes onboarding? Share advanced tips. Survey response? Follow up automatically.

Learn about automations

Stop writing one-off emails

14-day free trial. No credit card required. Set up your first sequence today.